Infographic
It’s The Human That Counts Will your Black Friday be a Bot Friday?
The infographic reveals that bots significantly threaten online holiday shopping. According to HUMAN’s 2021 consumer survey, 56 percent of shoppers are aware of bot-related risks, and two-thirds fear bots will purchase gifts before they can. Sixty-three percent plan to shop before or during Black Friday, a peak time for bot activity. High-demand items like electronics, event tickets, and limited-edition products are top targets. Over half of consumers said they would switch retailers if bots disrupted their shopping experience, highlighting the need for strong bot protection to maintain trust and sales.