This infographic outlines nine essential capabilities required for successful mobile app partnerships. Page 1 highlights API-based integrations over SDKs, simplified deep linking, handling “app not present” scenarios, post-install event payouts, fraud detection, flexible contracting, cross-device insights, and integration with MMPs and CDPs. Visuals demonstrate how these features improve user experience, attribution accuracy, and partner incentives. The infographic emphasizes paying for meaningful post-install actions rather than low-value installs and protecting against fraud. It concludes that a robust, end-to-end partnership platform is critical for scaling mobile app partnerships efficiently.

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