A retail media network is a collaborative ecosystem that enables retailers, brands, data providers, media owners, and even competitors to work together to deliver better shopper and media experiences. These networks rely on first-party data collaboration rather than third-party cookies, which are becoming increasingly unreliable due to identifier loss and device fragmentation. InfoSum’s non-movement of data approach allows companies to unlock rich, data-driven insights, activation, measurement, and attribution without sharing or exposing raw data. As privacy-first requirements grow, retail media networks offer a scalable, secure way for organizations to collaborate and create value across the advertising ecosystem.

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