Retailers are making progress on sustainability, but results remain mixed due to difficult trade-offs across the supply chain. While nearly half of retailers say they have prioritized environmental, social, and governance initiatives in recent years, only a small share report fully achieving their goals. Momentum is building across the industry, yet sustainability efforts can conflict with cost, speed, and stakeholder expectations if not managed carefully. The supply chain represents the biggest opportunity for impact and acceleration, but success requires aligning incentives, balancing competing priorities, and embedding sustainability into core operational decisions rather than treating it as a standalone initiative.

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