Revenue Growth That Doesn’t Break the Bank
Revenue Growth That Doesn’t Break the Bank
1 PagesB2B growth leaders are becoming more disciplined in how they invest in sales and marketing, recognizing that growth at any cost is no longer sustainable. High-growth firms expect revenue to outpace increases in sales and marketing spending in 2024, while low-growth firms anticipate spending to rise in line with revenue. These leaders rely more on integrated, targeted sales and marketing plays, generating a larger share of opportunities from coordinated efforts. They are also twice as likely to hold senior executives accountable for commercial productivity, reinforcing focus, efficiency, and return on investment.
