Solid Results from Generative AI in Financial Services
Solid Results from Generative AI in Financial Services
1 PagesGenerative AI offers financial services firms a powerful way to boost productivity, lower costs, and grow revenue. By automating and augmenting work across functions, AI can help reduce the cost base significantly within two to three years, with the largest gains in customer service, middle and back office, marketing, IT, and risk and compliance. At the same time, firms can lift revenues by about 5 percent through better marketing and sales, including personalized product recommendations. Generative AI also improves customer and employee satisfaction, supporting talent attraction and increasing client referrals.
