Consumer concern about climate and sustainability continues to rise, with around 60 percent saying their worries have intensified over the past two years. Most consumers believe their actions matter, and 76 percent globally say living sustainably is important because it makes a real difference. Motivations vary, including environmental responsibility, personal preference, and affordability. Common behaviors include buying fewer disposable products, reducing household energy use, and recycling. Across product categories, “natural” is the most valued sustainability attribute, while paper and glass are preferred packaging materials. Affordability concerns are especially pronounced in developed markets, shaping how consumers adopt sustainable habits.

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