This infographic breaks ABM into six questions: What, Why, Who, When, Where, and We. It defines ABM as a targeted, personalized strategy focused on high-value accounts, emphasizing benefits like higher ROI, shorter sales cycles, sales–marketing alignment, and more qualified leads. Page visuals illustrate industries where ABM excels—healthcare, software, manufacturing, industrial services. It identifies ideal timing (niche markets, top-customer concentration, underperforming traditional tactics) and recommends the RollWorks platform for targeting, reporting, and cross-channel engagement.

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