Companies across industries are rapidly exploring generative AI, with around 40 percent or more adopting or evaluating the most common foundation model applications. Adoption is broad-based, spanning sectors such as retail, financial services, healthcare, manufacturing, and energy. IT system integrators are the fastest adopters, followed closely by marketing and technology companies, reflecting their proximity to digital tools and data-driven work. Early analyses suggest the impact of generative AI is compelling, driving interest in productivity, automation, and new capabilities. While many firms are still evaluating use cases, momentum continues to build as organizations test how AI can deliver practical business value.

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