Infographic
THE PATHWAY TO PROFITABILITY: Why Extraordinary Customer Experiences in the Financial Industry Matter
THE PATHWAY TO PROFITABILITY: Why Extraordinary Customer Experiences in the Financial Industry Matter
Ping Identity’s infographic shows how extraordinary customer experiences in the financial industry drive loyalty and profitability. One in three customers will leave after a poor experience, and 41% switch brands due to lack of personalization. Eighty-one percent will limit interactions after a data breach, and banking consumers overwhelmingly want passwordless authentication. Improving CX scores by just one point can generate $123 million in additional annual revenue for a 15-million-customer bank. Enhanced experiences increase satisfaction by 20–30% and economic gains by up to 50%, while reducing password-reset costs that can reach $5–20 million per year for large financial institutions.
