Infographic
The Visual Guide to Better Sales Performance Incentive Funds
This infographic explains how sales performance incentive funds, or SPIFs, can create short-term motivation when used alongside a sound compensation plan. SPIFs may take the form of cash bonuses, additional club credit, gift cards, delivery credits, subscriptions, technology products, memberships, or learning opportunities. Appropriate uses include accelerating pipeline movement, supporting product launches, entering new markets, and improving performance during slow periods. Effective SPIFs require a specific objective, clearly identified audience, short timeframe, simple rules, measurable actions, and relevant historical benchmarks. The infographic recommends maintaining spontaneity and limiting programs to approximately eight to twelve per year. It cites research suggesting that more th
