This infographic summarizes research from 110 executives across industries on partnership program challenges. Page 1 identifies top issues such as discovering new partners, creating a single customer view, scaling programs, measuring incremental value, and demonstrating ROI to executives. Charts show that over 55% of respondents view partnerships as critical to revenue, with mature programs driving 28% or more of total revenue. Visual breakdowns illustrate common partner types and business goals. The infographic highlights the need for holistic, end-to-end partnership management platforms to overcome fragmentation, improve visibility, and drive scalable growth.

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