This infographic explains the rapid growth of influencer marketing as traditional advertising loses effectiveness. Page 1 highlights key statistics, including $1.7 billion spent on Instagram influencer marketing in 2018 and engagement rates between 1.5% and 8%, far exceeding traditional digital ads. It shows that nearly half of U.S. marketers increased influencer budgets and that consumers frequently consult blogs and social posts before purchasing. The infographic positions influencers as critical introducers and persuaders within the customer journey, emphasizing their role in driving discovery, trust, and conversions in a cluttered digital landscape.

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