The index shows consumers still trust digital services despite rising cybercrime, but confidence is uneven across countries and industries. One in three has experienced a data breach and most suffered negative impacts, yet 79% continue using the affected company. Financial services and healthcare earn the most trust, while social media and governments rank lowest. Consumers want stronger protections, expecting encryption, MFA and faster breach notifications. Many take extra security steps themselves, but increasingly demand organizations be held accountable for safeguarding personal data.

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