Report
2024 GLOBAL B2B BENCHMARK REPORT: DISTRIBUTION EDITION
This benchmark report examines the most common sources of margin erosion and revenue loss in the B2B distribution industry. Based on global benchmark data, it identifies five key challenges that consistently impact profitability: customer churn, missed cross-sell opportunities, inconsistent pricing, misaligned market pricing, and inefficient pricing practices. The report explains how distributors operate in increasingly volatile markets characterized by intense competition, supply chain disruptions, changing customer expectations, and ongoing cost pressures. It highlights that many organizations lose revenue not because of market demand limitations but due to weaknesses in pricing and sales execution that reduce efficiency and profitability. By analyzing industry performance benchmarks, th
