2024 Q3 Email Marketing Benchmark Report
2024 Q3 Email Marketing Benchmark Report
27 PagesThe Q3 2024 Email Benchmark Report reveals a drop in open rates across all sectors, with unique open rates down over 20% YoY. Despite this, click and click-to-open rates improved, showing stronger engagement from a smaller audience. Travel saw a 27% jump in click-to-conversion, while Retail suffered a 54% drop. Triggered emails underperformed in open and click rates, yet unsubscribe rates fell. Marketers are urged to embrace AI, mobile-first strategies, and zero-party data to boost personalization, retention, and ROI in 2025.
