The 2024 Mid-Year Cyber Threat Report highlights a rapidly intensifying threat landscape marked by rising ransomware in the Americas, a 30% increase in malware, and sharp growth in IoT malware and encrypted threats. Attackers are exploiting older, unpatched vulnerabilities, supply chain weaknesses, and human error, while business email compromise now far outpaces ransomware incidents. The report introduces a new TICKS metric to better measure sustained attack exposure and links cyber risk directly to potential revenue loss. Emerging trends include phishing powered by AI, QR codes, and HTML files, widespread misuse of PowerShell, and growing attacks on IoT and cloud environments. The report emphasizes that timely patching, MFA, zero trust, continuous monitoring, and user education remain cr

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