Publicis Health Media’s 2025 CES report highlights the growing centrality of digital health, AI, and personalization in shaping the future of care. The show emphasized “affectionate AI” that anticipates consumer needs, wearables empowering patients, and digital therapeutics gaining reimbursement traction. Industry leaders urged modernization of patient experience and payer support for interpreting wearable data. Agentic AI emerged as a game-changer for content and workflow automation, while Age Tech matured to support aging in place. Innovations like OnMed CareStations and Omcare platforms demonstrate tech’s role in improving access, engagement, and outcomes in an increasingly connected, consumer-driven healthcare system.

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