This forward-looking paper explores key trends expected to shape customer engagement, marketing technology, and digital experience strategies in 2026. It highlights the increasing role of AI-driven personalization, real-time data orchestration, and cross-channel journey optimization. The guide emphasizes shifting consumer expectations around relevance, privacy, and trust, as well as the growing importance of first-party data strategies. It also outlines how brands must adapt organizational structures, technology stacks, and operating models to remain competitive in an increasingly automated, experience-driven economy.

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