The report outlines five underappreciated marketing trends for 2026. AI is transforming workflows but often produces generic, biased insights unless paired with high-quality data and human judgment. Consumers increasingly say one thing and do another, creating a growing gap between stated intent and real behavior that brands can mine for opportunity. Social media isn’t dying; it’s the dominant medium, with attention shifting toward short, entertainment-driven content across many platforms. World Cup fandom is fragmenting into gamers, on-the-go viewers, culture-first fans, and even non-viewers who still love sports, so brands must tailor strategies to micro-communities. Finally, Gen Alpha is reaching age 16 with real influence and spending power, and should be treated as a distinct, data-defined generation—not just mini Gen Z.

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