7th Annual B2B Sales and Marketing Data Report
7th Annual B2B Sales and Marketing Data Report
28 PagesThe 2020 B2B Marketing Data Report highlights the importance of data quality in sales and marketing. While 75% of respondents increased their investment in data quality, many have not fully leveraged advanced strategies like personalization, account-based marketing (ABM), and omnichannel approaches. Companies that focus on data quality saw improved targeting and overall marketing performance. However, there remains a significant opportunity to put data into action to drive more sophisticated marketing efforts and accelerate business growth.
