Report
Airship’s 2026 Martech Prediction: Closing the experience gap and building loyalty that last
In a high-interest, high-volatility economy, the growth-at-any-cost era ends for retailers and B2C brands, shifting focus to profitable growth via smarter retention, loyalty, and customer lifetime value (CLV). Amid persistent cost pressures and shifting expectations—where one-third of transactional brand customers switch over price—loyalty becomes a strategic moat. Urban Airship's innovative software helps by closing the experience gap, crafting total experiences that fuse brand and customer experience (CX). It boosts retention through personalized engagement, fosters lasting loyalty, and maximizes CLV, empowering executives to achieve profitability and unbeatable competitive edges.
