Report

Channel Incentives: Protecting Your Budget, Boosting Your Returns For 2025 & Beyond

Channel Incentives: Protecting Your Budget, Boosting Your Returns For 2025 & Beyond

Pages 10 Pages

Channel incentive programs are vital for partner engagement and revenue growth. Cutting budgets may save short-term costs but risks long-term losses—83% of partners disengage when benefits shrink. High-performing programs boost seller confidence (92%) and drive 63% of sales. Top dropout reasons include complex rules and unappealing rewards. To stay competitive, simplify structures, personalize offers, and optimize ROI. With an average of 8.9 programs vying for attention, standing out is critical. Protect your budget by refining your program, not cutting it.

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