This report explores how continuity of care can be strengthened through well-designed quality, engagement, and clinical programs. It examines barriers such as fragmented data, inconsistent patient engagement, and operational silos that disrupt patient journeys. The brief highlights strategies to improve coordination across stakeholders, integrate real-world data, and maintain consistent patient support across treatment phases. IQVIA’s capabilities help organizations design scalable programs that improve adherence, outcomes, and patient experience while meeting regulatory and operational requirements. The report emphasizes continuity as a key driver of both clinical value and system efficiency.

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