This eBook outlines 2023 CPG trends shaped by inflation, supply chain volatility, pandemic-driven behavior shifts, and rising expectations for fast, easy delivery and seamless digital experiences. It highlights four priorities: accelerate digital services and direct-to-consumer momentum, invest in omnichannel CX and martech including BOPIS and “phygital” journeys, expand beyond traditional CPG competition as private label and smaller brands grow, and treat data and connected technology as differentiators by building first-party data and engagement through tools like QR codes and connected packaging. It also points to value-driving tech themes such as AI across the journey, cloud-powered analytics and predictive growth modeling, personalized experiences, and immersive AR/VR and metaverse sh

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