This overview highlights the key CPG trends shaping the 2024 eCommerce market as digital channels become central to retail strategy. Online growth in the CPG sector has significantly outpaced in-store sales, with eCommerce now accounting for a meaningful share of total U.S. sales. Omni-channel shopping has emerged as a dominant behavior, with most CPG spending coming from consumers who shop across both digital and physical channels. This convergence is reshaping consumer expectations, driving demand for seamless experiences, personalized engagement, and consistent availability across touchpoints. As a result, brands must prioritize digital readiness, data-driven insights, and integrated retail strategies to remain competitive and capture growth in an increasingly online-first CPG landscape

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