This regional customer engagement paper analyzes trends, behaviors, and expectations specific to consumers in the Gulf Cooperation Council (GCC). It examines channel preferences, personalization expectations, data trust, and digital adoption patterns across industries. The report provides insights into how brands can localize engagement strategies to reflect cultural norms and regional market dynamics. Findings highlight the importance of mobile-first experiences, real-time communication, and tailored messaging to improve loyalty and long-term customer value in the GCC region.

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