Report

Customer Experience Trends, Challenges & Innovations

Customer Experience Trends, Challenges & Innovations

Pages 29 Pages

The 2021 CCW Digital Market Study explores customer experience trends, challenges, and innovations. Key findings include that customers want frictionless, friendly interactions and value fast resolutions. Self-service and messaging are preferred for simpler issues, while phone support remains for complex cases. Many consumers expect companies to improve digital experiences, and customer satisfaction can be restored through fast, personalized service.

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