This comprehensive market study reveals that 92% of organizations plan to increase data-protection budgets. Fifty-four percent intend to switch backup solutions due to reliability issues, misalignment with cloud workloads, and staffing burnout. The report also notes that nearly half of all data-protection professionals plan to change jobs, driven by limited advancement, cyber-risk stress, and lack of learning opportunities. Organizations are expanding protection to SaaS, cloud, and Kubernetes, and many are adopting managed BaaS/DRaaS to address skills shortages and strengthen resilience.

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