A research study by Oxford Economics in partnership with SAP, titled “Delivering Growth: How retailers can thrive with technology and innovation,” explores the challenges and opportunities for retailers in achieving ambitious growth targets. It highlights how retailers face rising costs, aging technology, and talent issues, while also lagging in adopting crucial systems like ERP (21% vs 55% average) and AI. The document posits that investing in Customer Data Platforms (CDP), with 92% of retailers planning to, and integrating processes and data are vital. These technologies facilitate streamlined data, personalized customer experiences, improved inventory management, and better compliance. The study emphasizes that while technology is key for growth, current adoption rates in retail present

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