The Ecommerce Accessibility: 2025 Readiness Snapshot highlights the urgent need for online retailers to improve digital accessibility as regulatory requirements and consumer expectations continue to rise. The report reveals that ecommerce readiness remains alarmingly low, with only 27% of evaluated experiences meeting key accessibility standards. It finds that no European market is fully prepared for upcoming accessibility requirements, including the European Accessibility Act (EAA). Consumers encounter barriers throughout the shopping journey, particularly during checkout, where accessibility issues often prevent successful purchases. Common problems include checkout interfaces that are not compatible with assistive technologies, inaccessible forms, poor color contrast, and navigation dif

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