This report explores messaging adoption in healthcare, focusing on patient engagement, operational efficiency, and improved outcomes. It highlights the use of conversational channels for appointment scheduling, prescription reminders, test results, remote care, and patient education. The document emphasizes personalization, data privacy, and secure delivery as critical requirements in healthcare communication. It also examines the growing role of AI-powered assistants in supporting clinicians and enabling self-service for patients. Regional trends and real-world examples demonstrate how messaging improves accessibility and continuity of care.

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