The report explores key holiday shopping trends for 2025, highlighting how consumers are preparing to spend despite ongoing economic pressures. It examines how budgeting behaviors are shifting, with shoppers becoming more strategic in managing costs and responding to factors such as tariffs. The study also looks at preferred retailers, product choices, and the balance between in-store and online shopping. Additionally, it highlights the growing role of AI in shaping purchasing decisions, from product discovery to deal hunting. Overall, the insights help marketers better understand evolving consumer behaviors and tailor strategies to meet expectations during the holiday season.

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