This report examines how phishing campaigns evolved throughout 2024, showing that although overall phishing volume declined by 20%, attacks became more targeted, personalized, and difficult to detect. Threat actors increasingly shifted from mass email campaigns to voice phishing, SMS phishing, fake AI services, cryptocurrency scams, tech support fraud, and AI-generated social engineering. The report highlights rising attacks in emerging markets such as Brazil, growing risks to education and manufacturing, and new techniques designed to bypass AI-powered security tools. It recommends Zero Trust security, continuous verification, AI-powered threat detection, user education, and layered defenses to reduce compromise, limit lateral movement, and prevent data loss.

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