HubSpot Research Global Sales Enablement Survey
HubSpot Research Global Sales Enablement Survey
20 PagesThe 2020 survey reveals that sales leaders who adapted to remote and hybrid sales models outperformed those who did not, with 64% meeting or exceeding revenue targets. Key success factors include dedicated sales enablement teams, automation of sales processes, and leveraging competitive data. High-performing teams prioritize CRM tools and videoconferencing software, automating tasks like meeting scheduling and content delivery. The survey highlights the growing importance of sales enablement in driving productivity and achieving revenue goals in a rapidly changing sales environment.
