The IDC MarketScape report positions Snowflake as a Leader in data clean room technology for advertising and marketing. Snowflake Data Clean Rooms enable brands to collaborate securely on data without exposing raw information, supporting audience segmentation, activation, and measurement. Recent acquisitions like Samooha improved ease of use and added templates and interfaces for technical and business users. Strengths include robust access controls, neutrality, and cross-cloud support. Challenges include reliance on the Snowflake ecosystem and complexity for custom use. Overall, data clean rooms are now essential tools for privacy-preserving data collaboration.

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