Data security is emerging as the new foundation of cybersecurity as organizations shift from perimeter-based defenses to protecting the data itself. Driven by GenAI adoption, cloud growth, and increasing regulatory pressure, data has become both the most valuable asset and the primary attack surface. Traditional tools lack visibility into where sensitive data resides, who accesses it, and how it is used. A modern data security program requires continuous discovery, classification, governance, and real-time protection. The report positions data security as a major new category, highlighting AI-driven platforms as critical enablers for securing and operationalizing data at scale.

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