LiveWebinar’s State of Webinars 2026 report finds that webinars have become a recurring, measurable part of marketing and sales strategies, particularly in B2B. More than 75% of respondents organize webinars for work, while 68% say webinars positively influence purchasing decisions and over 80% take some form of purchasing action afterward. Audiences favor educational, practical content over aggressive promotion, with 30–45 minutes emerging as the preferred length and interactive elements such as Q&A, polls and expert discussions helping sustain attention. AI is increasingly supporting promotion, personalization, analytics and lead scoring, but authentic expertise, credibility and valuable content remain critical differentiators.

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