Insights and advice for app marketers running programmatic campaigns after the arrival of ATT
Insights and advice for app marketers running programmatic campaigns after the arrival of ATT
7 PagesThe dashboard, launched by Remerge in April 2021, tracks changes in programmatic advertising following Apple's App Tracking Transparency (ATT) framework. With nearly 80% of iOS users adopting iOS 14.5+, the market has seen shifts in bid requests and ad pricing. Despite a 30% drop in ID traffic, retargeting campaigns remain effective. No-ID traffic is 60% cheaper, offering opportunities for cost-effective campaigns. As opt-in rates for IDFA rise globally, app marketers should focus on SKAdNetwork and privacy-friendly solutions. Contextual targeting and trust-building with users will be key strategies moving forward.
