IT leaders in communications, media, and technology face rising complexity, talent shortages, and pressure to deliver personalized digital experiences. 82% say best-of-breed tools increase IT complexity, while 98% cite integration as a key buying factor. The Great Resignation worsened skills gaps in architecture, cloud, and security. Organizations are addressing this with low/no-code tools, automation, and fusion teams. While 67% have automated IT operations, only 23% achieve full automation. Data privacy and security top priorities, but 63% say controls hurt CX. API-led integration and strategic alignment are essential for agility and innovation.

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