The February 2022 Aite-Novarica Group report on the Life Insurance Buying Experience presents survey findings on consumer purchasing behaviors, motivations, and preferences. It highlights the pandemic’s influence on buying decisions, the shift toward agent-assisted online processes, and growing use of video calls. The study examines product choices, coverage levels, and reasons for selecting direct or agent-led channels. It identifies opportunities to improve speed, communication, and mobile app functionality, noting that while apps are widely available, they remain underused. Insights emphasize aligning digital tools and sales approaches with evolving customer expectations.

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