The Messaging in MENA 2025 report by e& enterprise and Infobip highlights how digital conversations are transforming customer experience across the region. As businesses accelerate digital transformation, messaging has become a key differentiator, enabling real-time, personalized interactions on platforms customers already use. The report explores major trends, leading countries, channels, and industries adopting messaging, along with examples of brands enhancing customer experience through these tools. It also examines the growing role of AI and provides insights into future developments, showing how messaging will continue to shape business strategies and customer engagement in the region.

Join for free to read