PwC’s 2026 Global Digital Trust Insights (survey of 3,887 execs, May–July 2025) says geopolitics + rapid tech shifts are forcing cyber strategy changes. 60% rank increased cyber investment in their top 3 priorities, yet resilience is uneven: only 6% feel “very capable” across all vulnerabilities, with weak spots including legacy systems, supply chain, cloud, and connected products. Most firms still underinvest in prevention—only 24% spend significantly more on proactive controls than reactive response (67% spend about the same). AI is now the #1 budget priority; leaders are prioritizing AI-enabled threat hunting and exploring agentic AI for cloud security, data protection, and cyber defense, but skills gaps are the top barrier. Quantum risk is rising, but readiness lags: ~49% haven’t started quantum-resistant measures, and only 3% have implemented all surveyed steps.

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