The ISG report highlights explosive growth in the low-code/no-code (LC/NC) market, projected to quadruple from its current $15B valuation. It attributes this to the rising app demand, shortage of developers, and enterprise push for agility. LC/NC enables faster development, reduced costs (up to 70%), and empowers both professional and citizen developers. However, vendor lock-in, interoperability, and governance remain challenges. The report categorizes vendors into leaders, challengers, and rising stars, with Zoho, Microsoft, Mendix, and Salesforce among top leaders. Adoption is strongest in BFSI, manufacturing, and consumer services.

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