Report

Q4 2024 Digital Ads Benchmark Report

Q4 2024 Digital Ads Benchmark Report

Q4 2024 Digital Ads Benchmark Report

Pages 29 Pages

The Tinuiti Q4 2024 Digital Ads Benchmark Report shows a mixed performance across platforms. Meta's growth accelerated, with Facebook and Instagram seeing increased investment, while YouTube’s growth slowed to 7%. Amazon’s ad spend rose due to Prime Video ads, while Walmart’s Sponsored Products grew by 53%. Google and Microsoft saw increased CPCs, driving higher ad spend despite slower click growth. Additionally, Google’s Performance Max (PMax) continued to dominate Google shopping ads.

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