The last few years have been nothing short of interesting. Two years of the global pandemic has caused customers and retailers alike to shift behaviors and adapt to a new kind of marketplace and way of living. Labor and supply shortages introduced supply chain disruptions, exposing holes in the overall system. E-commerce is thriving and demand for consumer-packaged goods (CPG) continues to boom. Retail buyers and compliance programs have increased their requirements and fines to fight an abundance of stockout issues nationwide. Every player in the market must rethink their operations. And there is no sure way to predict what will happen from one day to the next. The result of all of this? The greatest opportunity to capture and expand retail shelf space in CPG history.

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