This report focuses on the economic impact of messaging-driven engagement across the retail sector. It examines how inflation, shifting consumer expectations, and rising acquisition costs are reshaping retail strategies. Messaging platforms are positioned as cost-efficient tools for boosting ROI through targeted promotions, personalized journeys, and automated service interactions. The report details how conversational channels reduce support costs, increase basket size, and improve retention by enabling real-time engagement at scale. It also highlights the role of data, analytics, and AI in optimizing retail spend, improving demand forecasting, and aligning marketing investments with measurable business outcomes.

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