The Insights 2024 Rural Broadband Business Sustainability report finds that rural ISPs are making steady progress toward closing the digital divide, driven by significant government funding and strong commitment to network expansion despite economic uncertainty. Providers are seeing meaningful subscriber growth by combining fiber, fixed wireless, and other access technologies, but long-term sustainability remains a challenge. Rising construction costs, security risks, and especially IPv4 exhaustion threaten return on investment as many ISPs delay CGNAT adoption and lack clear IPv6 transition plans. Dependence on volatile IPv4 markets increases financial risk, while slow IPv6 adoption adds operational complexity. The report concludes that sustainable growth will require smarter IP address s

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