This report provides an annual pulse check on the rapidly evolving software-defined vehicle (SDV) landscape. It organizes emerging technologies, practices and trends across five themes, including concepts and solutions, ecosystems, techniques and products. The document tracks adoption stages from concept to mass adoption, helping automotive leaders separate hype from practical value. Key focus areas include zonal architectures, virtual ECUs, AI-assisted development, continuous compliance and in-vehicle zero-trust security. The report emphasizes that vehicles are becoming continuously evolving digital platforms, with software now defining safety, performance, user experience and monetization. It serves as a strategic guide for OEMs and ecosystem partners navigating the transition to softwar

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