This Everlytic Email Marketing Benchmarks Report 2022 analyzes more than 5.4 billion marketing emails sent in South Africa to measure changes in email engagement as businesses returned to normal operations after the COVID-19 pandemic. The report compares 2022 performance with previous benchmark years, examining open rates, click-through rates, click-to-open rates, platform usage, unsubscribe rates, and spam complaints across multiple industries. It found overall improvements in engagement, particularly in the technology, business and consulting, education, and healthcare sectors, while noting the growing impact of email privacy changes on open-rate accuracy. The report recommends prioritizing click-based metrics, responsive email design, personalization, audience segmentation, marketing au

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